Product Content Brief: Paris Saint-Germain 2023-2024 Home Concept Jersey
I. Product Overview:
- Product Name: Nike Thailand Home Concept Paris Saint-Germain Jersey 2023-2024
- Product Code: QWC-6367
- Price: $22.00 (USD equivalent – adjust as needed based on target market)
- Category: Soccer Jerseys, Ligue 1, Paris Saint-Germain
- Condition: New with tags and logos.
- Material: Polyester
- Key Features: Fully embroidered, easy to wash and iron, suitable for both wear and training.
II. Target Audience:
Fans of Paris Saint-Germain, soccer enthusiasts, collectors of football jerseys. Target audience may be further segmented by age and purchasing habits.
III. Marketing Messaging:
- Headline: Own the Pitch: 2023-2024 PSG Home Concept Jersey
- Subheadline: Show your Parisian pride with this stunning, fully embroidered replica jersey.
- Key Selling Points:
- Officially inspired design (emphasize “concept” if not officially licensed).
- High-quality polyester material for comfort and durability.
- Authentic details including embroidered logos and badges.
- Affordable price point.
- Versatile – perfect for game day or casual wear.
- Call to Action: Order your PSG jersey today! Limited quantities available.
IV. Shipping Information:
- Shipping Methods: China Post (15-60 days), DHL (13-25 days) – exclude holidays.
- Tracking: Tracking number provided.
V. Payment Information:
- Discounts:
- 5% off orders over €150
- 7% off orders over €200
- 8% off orders over €250
- 10% off orders over €300
- 15% off orders over €500
- Payment Methods: (Specify accepted payment methods here – e.g., PayPal, credit card, etc.)
VI. Visuals:
- High-quality images of the jersey from multiple angles, showcasing details like embroidery and logos. Lifestyle shots showing the jersey being worn would be beneficial.
VII. Additional Notes:
- Clearly state if the jersey is an officially licensed product or a fan-made concept design. This is crucial for managing customer expectations.
- Consider adding customer reviews or testimonials if available.
- Optimize product descriptions for relevant keywords (e.g., “PSG jersey,” “Ligue 1 jersey,” “football shirt,” “soccer jersey,” “Nike jersey”).
This brief provides a framework. Adapt and expand upon it based on your specific marketing channels and target audience. Remember to translate this into the appropriate language for your target market.










