Product Content Brief: Mexico 1997 Retro Soccer Jersey
I. Product Overview:
This product brief outlines the key details for a marketing campaign for a retro Mexico national team soccer jersey, replicating the 1997 design. The jersey is a high-quality, fully embroidered replica, ideal for both casual wear and training.
II. Target Audience:
- Soccer fans, particularly those interested in Mexican football history.
- Collectors of vintage sports memorabilia.
- Individuals seeking stylish and comfortable sportswear.
III. Key Selling Points:
- Authentic Replica: Faithful recreation of the iconic 1997 Mexico away jersey.
- High-Quality Materials: Made from durable polyester, ensuring comfort and longevity.
- Fully Embroidered: Detailed embroidery for superior quality and a premium look.
- Versatile Use: Suitable for both casual wear and training sessions.
- Affordable Price: Competitive pricing with bulk discounts available.
- Fast Shipping Options: Options for both economical (China Post) and expedited (DHL) shipping.
- Tracking Available: Customers can track their order.
- Easy Care: Simple to wash and iron.
IV. Product Specifications:
- Product Name: Mexico 1997 Retro Away Jersey
- Product Code: Equipacion-2047
- Color: Red (as per 1997 design)
- Material: Polyester
- Features: Fully embroidered logos and details, includes tags.
- Condition: New
V. Pricing & Promotions:
- Base Price: €20.00
- Bulk Discounts:
- €99+ : Free Shipping
- €150+ : 5% discount
- €200+ : 7% discount
- €250+ : 8% discount
- €300+ : 10% discount
- €500+ : 15% discount
VI. Shipping Information:
- Shipping Methods: China Post (15-30 days), DHL (3-7 days, excluding holidays)
- Tracking: Tracking number provided.
VII. Payment Methods:
- Credit Card (MasterCard, Visa, JCB)
- Western Union (Contact: [email protected])
- PayPal (Contact: [email protected])
VIII. Marketing Angles:
- Nostalgia: Focus on the sentimental value of the 1997 jersey for long-time fans.
- Style: Highlight the jersey’s stylish design and its suitability for casual wear.
- Quality: Emphasize the superior quality of the embroidery and materials.
- Value: Promote the affordable price and bulk discounts.
IX. Call to Action:
Encourage customers to purchase the jersey by highlighting the limited availability, the special offers, and the high quality of the product. Use strong visuals of the jersey in action and lifestyle settings.









