Product Content Brief: Netherlands 1998 Retro Football Jersey
I. Product Overview:
This product brief outlines the content for a marketing campaign for a replica of the Netherlands’ 1998 home football jersey. The jersey is fully embroidered, featuring accurate logos and branding. It’s designed for both casual wear and training, offering a blend of style and functionality.
II. Target Audience:
Football fans, collectors of vintage jerseys, and individuals seeking high-quality replica sportswear. Specifically targeting those interested in Dutch football history and the 1998 World Cup.
III. Key Selling Points:
- Authentic Design: Fully embroidered replica of the iconic Netherlands 1998 home jersey.
- High Quality: Made from durable polyester material, ensuring comfort and longevity.
- Versatile Use: Suitable for both casual wear and training sessions.
- Easy Care: Simple to wash and iron.
- Affordable Price: Competitive pricing with bulk discounts available.
- Fast Shipping Options: Offers both China Post (15-30 days) and DHL (3-7 days) shipping with tracking.
IV. Product Specifications:
- Product Name: Netherlands 1998 Retro Football Jersey
- Product Code: Equipacion-2094
- Material: Polyester
- Condition: New with tags and logos
- Team: Netherlands National Team
- Year: 1998
- Price: €20.00 (base price, subject to bulk discounts)
V. Marketing Messaging:
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Headline Options:
- Own a Piece of History: The Netherlands 1998 Retro Jersey
- Relive the Glory: Authentic 1998 Netherlands Football Jersey
- Show Your Oranje Pride: High-Quality Netherlands Retro Kit
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Body Copy: Showcase the jersey’s details, highlighting the embroidery, material quality, and ease of care. Emphasize the nostalgic appeal for football fans and the opportunity to own a piece of football history. Mention the versatility for both everyday wear and training.
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Call to Action: Encourage immediate purchase by highlighting the limited availability, fast shipping options, and bulk discounts.
VI. Pricing & Promotions:
- Base Price: €20.00
- Bulk Discounts:
- €99+ : Free Shipping
- €150+ : 5% Discount
- €200+ : 7% Discount
- €250+ : 8% Discount
- €300+ : 10% Discount
- €500+ : 15% Discount
VII. Payment Methods:
- Credit Card (Mastercard, Visa, JCB)
- Western Union (Contact [email protected])
- PayPal (Contact [email protected])
VIII. Shipping Information:
- China Post: 15-30 days (shipping time)
- DHL: 3-7 days (shipping time)
- Tracking Number Provided
IX. Visuals:
High-quality images of the jersey from multiple angles, showcasing the details and fit. Consider lifestyle shots showing the jersey being worn in different settings.
This brief provides a foundation for creating compelling marketing materials. Remember to adapt the language and messaging to your specific target audience and platform.









