Product Content Brief: Liverpool Kids Soccer Jersey
Product Name: Liverpool Kids Home Jersey 2023-2024
Product Code: QWC-7033
Target Audience: Parents and children (specifically boys) who are Liverpool FC fans.
Key Selling Points:
- Officially Licensed Replica: (While the description says “replicas,” clarifying if it’s officially licensed or a high-quality replica is crucial.) Emphasize the quality and details.
- Affordable Price: Highlight the low price point ($4.90) as a key differentiator.
- High-Quality Materials: Made of 100% polyester for durability and comfort. Mention the fully embroidered details. This is important as it speaks to the overall quality of the jersey.
- Authentic Design: Features all official logos and markings.
- Versatile Use: Suitable for both wearing to games and training.
- Easy Care: Easy to wash and iron.
- Size Options: (This information is missing. Specify the available sizes for kids).
- Shipping: Offer multiple shipping options with transparent delivery times (China Post: 15-60 days; DHL: 13-25 days, excluding holidays). Tracking number provided.
Marketing Angles:
- Value Proposition: High-quality Liverpool FC replica jersey at an unbeatable price.
- Emotional Connection: Tap into the passion of Liverpool fans. Focus on the pride of supporting the team.
- Practicality: Durable, comfortable, and easy to care for. Perfect for everyday wear or training.
Call to Action: Shop now and get your child’s Liverpool jersey before they’re gone!
Promotional Offers:
- Volume Discounts: Highlight the tiered discounts available for bulk orders (5% off for orders over €150, 7% off for orders over €200, 8% off for orders over €250, 10% off for orders over €300, and 15% off for orders over €500).
Images/Videos:
- High-quality images of the jersey from multiple angles, showing detail and fit. Include images showcasing kids wearing the jersey. Consider a video showcasing the quality of the embroidery and materials.
Where to use this content:
- Website product page
- Social media posts (Facebook, Instagram, etc.)
- Email marketing campaigns
- Online marketplaces (e.g., Amazon, eBay)
Missing Information:
- Sizing information: Crucial for sales. Include a size chart.
- Image assets: High-quality photos and videos are essential.
- Return policy: Should be clearly stated.
- Official licensing details: If officially licensed, this needs to be prominently displayed. If not, use “high-quality replica” instead.
This brief provides a comprehensive overview for creating compelling marketing materials. Remember to address the missing information before launching any marketing campaign.










