Product Content Brief: Paris Saint-Germain 2023-2024 Home Jersey
I. Product Overview:
- Product Name: Nike Paris Saint-Germain 2023-2024 Home Jersey & Socks
- Product ID: QWC-6437
- Target Audience: Fans of Paris Saint-Germain, football enthusiasts, individuals seeking affordable athletic wear.
- Key Selling Points:
- Officially licensed PSG home jersey (implied, needs clarification if truly licensed)
- Fully embroidered details (logos and crest)
- High-quality polyester material
- Easy to wash and iron
- Suitable for both casual wear and training
- Includes matching socks
- Affordable price point (starting at €4.90)
- Authentic look and feel (needs clarification if truly authentic)
II. Marketing Message:
Show your PSG pride with this officially licensed (verify) 2023-2024 home jersey and socks! Crafted from high-quality polyester, this fully embroidered replica offers comfort and style for both on and off the field. Get yours today at an unbeatable price!
III. Specifications:
- Team: Paris Saint-Germain
- League: Ligue 1
- Season: 2023-2024
- Color: Blue
- Material: Polyester
- Condition: New with tags and logos
- Shipping:
- China Post: 15-60 days (excluding holidays)
- DHL: 13-25 days (excluding holidays)
- Tracking number provided
IV. Pricing & Promotions:
- Base Price: €4.90
- Bulk Discounts:
- €150+: 5% off
- €200+: 7% off
- €250+: 8% off
- €300+: 10% off
- €500+: 15% off
V. Call to Action:
Order your Paris Saint-Germain jersey today and support your team in style!
VI. Important Considerations:
- Clarify Authenticity: The brief mentions “original” jerseys in one place but also a very low price. It’s crucial to clarify whether these are officially licensed replicas or less expensive alternatives. This will greatly influence marketing strategy and messaging. Transparency is key.
- Image/Video: High-quality images and/or videos of the jersey are essential for effective marketing.
- Shipping Costs: Shipping costs need to be clearly defined and included in the final pricing.
- Return Policy: A clear return policy should be established and communicated.
This revised brief provides a more structured and comprehensive approach to marketing the product. Addressing the authenticity and clarifying shipping costs will significantly improve the effectiveness of the marketing campaign.








