Product Content Brief: Romania 1998 Retro Soccer Jersey
I. Product Overview:
This product brief outlines the content for a marketing campaign for a replica of the Romania 1998 away soccer jersey. This is a fully embroidered, high-quality jersey, perfect for fans and collectors.
II. Target Audience:
- Soccer fans, particularly fans of Romania’s national team and/or fans of retro soccer jerseys.
- Collectors of vintage sporting apparel.
- Individuals looking for high-quality, comfortable, and stylish athletic wear.
III. Key Selling Points:
- Authentic Design: Replica of the iconic Romania 1998 away jersey (red). Includes all logos and details.
- High Quality: Fully embroidered, using durable polyester material.
- Comfortable & Easy Care: Easy to wash and iron. Suitable for both wearing and training.
- Affordable Price: Competitive pricing with bulk discounts.
- Fast Shipping: Options for both fast (DHL 3-7 days) and standard (China Post 15-30 days) shipping available. Tracking number provided.
IV. Product Specifications:
- Product Name: Romania 1998 Retro Away Jersey
- Product Code: Equipacion-2161
- Material: Polyester
- Condition: New
- Color: Red
- Embroidery: Full Embroidery
- Includes: Tags and logos
V. Pricing & Promotions:
- Base Price: €20.00
- Bulk Discounts:
- €99+: Free Shipping
- €150+: 5% discount
- €200+: 7% discount
- €250+: 8% discount
- €300+: 10% discount
- €500+: 15% discount
VI. Shipping Information:
- Shipping Methods: China Post (15-30 days), DHL (3-7 days) (excluding holidays)
- Tracking: Tracking number provided.
VII. Payment Methods:
- Credit Card (Mastercard, Visa, JCB)
- Western Union (contact [email protected])
- PayPal (contact [email protected])
VIII. Call to Action:
- Emphasize the limited availability of this retro jersey.
- Encourage immediate purchase to take advantage of discounts and free shipping offers.
- Drive traffic to the online store.
IX. Marketing Channels:
- Social Media Marketing (Facebook, Instagram, etc.) focusing on visual content showcasing the jersey’s details and quality.
- Targeted Advertising campaigns focusing on soccer fans and collectors.
- Email Marketing to existing customers and subscribers.
- Search Engine Optimization (SEO) to improve organic search visibility.
X. Visual Assets:
High-quality images and videos of the jersey are essential. Show the jersey from multiple angles, highlighting the embroidery and details. Consider lifestyle shots showing the jersey being worn.










