Product Content Brief: Switzerland 2022 Home Soccer Jersey
I. Product Overview:
- Product Name: Switzerland 2022 Home Soccer Jersey
- Product Code: Equipacion-2186
- Description: Authentic-looking replica of the Switzerland national team’s 2022 home jersey. Fully embroidered with team logos and details. Made of polyester for comfort and durability. Suitable for wearing during games or training.
- Target Audience: Soccer fans, collectors, and players.
- Key Selling Points:
- Officially styled replica (implied).
- Fully embroidered for high quality.
- Affordable price ($20.00 base price).
- Easy to wash and iron.
- Versatile (suitable for casual wear and training).
- Multiple payment options.
- Volume discounts available.
II. Pricing & Promotions:
- Base Price: $20.00
- Discounts:
- 5% off orders over €99
- 5% off orders over €150
- 7% off orders over €200
- 8% off orders over €250
- 10% off orders over €300
- 15% off orders over €500
- Free Shipping: Orders over €99
III. Shipping & Handling:
- Shipping Options: China Post (15-30 days), DHL (3-7 days, excluding holidays).
- Tracking: Tracking number provided.
IV. Payment Methods:
- Credit Card (MasterCard, Visa, JCB)
- Western Union (contact [email protected])
- PayPal (contact [email protected])
V. Marketing Angles:
- Highlight the quality: Emphasize the fully embroidered design and authentic look.
- Focus on affordability: Clearly state the low price and discounts.
- Promote convenience: Mention the easy care and versatile use.
- Target specific keywords: Use terms like “Switzerland soccer jersey,” “2022 Switzerland jersey,” “cheap soccer jerseys,” “football shirt.”
VI. Call to Action:
- Encourage immediate purchase with phrases like “Order yours today!” or “Shop now and save!”.
VII. Additional Notes:
- Clarify whether the jersey is an officially licensed replica or a high-quality replica. This significantly impacts marketing strategy.
- Consider adding high-quality product photos showing the jersey from multiple angles.
- Provide size charts to help customers select the correct size.
- Address potential concerns about shipping times and potential customs fees (if applicable).
This brief provides a comprehensive overview of the product and its marketing needs. Adapting this information to various platforms (website, social media, etc.) will require further tailoring.











